In June 2013, Americans’ confidence in the economy rose to a higher level than it has been in more than five years — bolstered by a more optimistic outlook for hiring. Consumer confidence in the economy is widely regarded as a key national economic indicator because consumer spending accounts for approximately 70 percent of U.S. economic activity. We’re seeing other positive signs locally as well.
As Baxter continues construction on its Covington plant, the company currently has dozens of job openings posted. Having hired much of the facility’s senior leadership and project teams already, Baxter expects to have hired about 100 employees by the end of 2013 — not including the construction contractors on-site. Pratt Industries is developing a new Conyers solid waste transfer station, the first phase of which is reported to bring 40-50 new jobs to the Conyers/Rockdale area. Businesses large and small are opening or expanding in the area, and Georgia Piedmont Technical College — with two nearby campuses — reports that it’s the fastest growing college in the Technical College System of Georgia.
It’s clear: growth is coming to cities and towns east of Atlanta. We see a rare opportunity to plan for this growth in an orchestrated way and to create a unique place that allows Conyers and Rockdale County to reap the benefits.
Our research reveals there are high demand and low supply for the type of community we envision — with a mix of uses from the onset.
With the mix of uses comes significant economic impact. By full build out, this new community is expected to generate approximately:
- 2,500 temporary construction jobs
- 1,400 permanent jobs (with an estimated $57.3 million in annual payroll)
- $10.5 million in property and sales taxes annually
The expected $1.3 million in annual property taxes to the City of Conyers represent more than a 25 percent increase in what Conyers currently collects annually.
This won’t happen overnight. It will be done systematically and thoughtfully, in multiple phases over more than a decade. But, with economic growth headed our way, now is the time to begin.